Nissan named one of the world’s most socially impactful brands
Nissan has been recognised by the Laureus Sport for Good Index for its commitment to sustainability and positive impact on sports.
YOKOHAMA, Japan – Laureus, in partnership with SportsPro, has named Nissan one of the world’s most socially impactful brands in its inaugural Laureus Sport for Good Index.
The global index recognised Nissan as the sole automotive brand for its contribution to driving sustainability in the transportation industry, making it the first of its kind dedicated to brands that are leading the way in delivering a positive social and ecological impact through sport. Nissan's recognition is due to the brand's commitment to building a more equitable society, reducing sport's environmental footprint, and growing the sporting industry's economy through sport for good campaigns.
The index acknowledged Nissan's positive impact on sports, with Formula E serving as an ideal testing ground for Nissan's electrified future. Nissan's commitment to the all-electric series was highlighted, with its participation in the championship encouraging consumer adoption of electric vehicles (EVs). Nissan was also lauded for its environmentally friendly solution at the Johan Cruijff ArenA in Amsterdam, home of Dutch soccer giants Ajax. Nissan collaborated with partners to supply used EV batteries for the arena's largest European energy storage system.
The index also highlighted Nissan's significant contributions to the United Nations' Sustainable Development Goals (SDGs), with the brand commended for its ambition to become carbon neutral by 2050. This is supported by Nissan's commitment to electrify every all-new vehicle offering in key global markets by the early 2030s, as well as the Nissan Green Program 2022. The programme outlines a long-term goal of reducing reliance on newly mined resources for 70% of the materials used in each vehicle.
"We greatly appreciate the Laureus Sport for Good Index for recognising our commitment to reducing environmental impact and the positive impact we have on people and the planet," said Joji Tagawa, Nissan's chief sustainability officer.
"Nissan has pledged to achieve carbon neutrality by 2050, and we recently announced our long-term vision to empower mobility and beyond." Sustainability is central to this vision, and we are driving numerous initiatives across our organisation to create a cleaner, safer, and more inclusive world."
