New 408 First Edition Plug-In Hybrid Introducing the New 408 First Edition Plug-In Hybrid Starting From £43,250.00
New 408 First Edition Plug-In Hybrid

New 408 Plug-In Hybrid

Peugeot has unveiled the 408, a new fastback model that’s designed to combine the best bits of a saloon, hatchback and SUV.

It’s based on the existing 308, and retains a five-door configuration, but is both longer and taller. The powertrain line-up includes two plug-in hybrids and a petrol engine. There will also be a fully electric 408 that follows.​


The 408 will arrive in early 2023, positioned between the 308 and 3008. It will offer more practicality than a regular hatchback, with a large 536-litre boot, but also improved driveability and efficiency when compared to a conventional crossover.

Linda Jackson, CEO of Peugeot, said: "At Peugeot, we believe that life is better with allure. With its unique looks, innovative fastback silhouette and unbridled elegance, the new 408 is the perfect expression of Peugeot’s philosophy and inventiveness.

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From £43,250.00 OTR^

First Edition offer*:

  • 20" Diamond Cut Alloy Wheels
  • Heated & Massage front seats
  • Faster charging with upgraded on-board charger
  • Free home charger1
  • £500 public charging credit2
  • 4 years free servicing3

*Offer available until 31st October.

New 408 First Edition Plug-In Hybrid Features


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The striking shape of the new PEUGEOT 408 is characterised by its dynamic inspirational Fastback stance. Its modern elegance makes it stand out on the road. With ground clearance raised but height contained, its sporty design and fluid lines emphasise its aerodynamic qualities.

    Light Signature Striking LED lights ensure better visibility and safer driving at night.
    Striking from every angle Makes you stand out from the crowd


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    The latest-generation PEUGEOT i-Cockpit® with compact steering wheel with steering wheel-mounted controls, 3D* instrument unit with 10” digital display and 10” HD central touch-screen offers high-quality ergonomics and technology.

    The driving position to rival a hatchback, combined with higher posture of the new PEUGEOT 408, will make you see the road in a new light.

    *Available as standard or as an option, depending on the version.

      Top of the range comfort Both driver and passengers enjoy the comfort of the new Peugeot 408 fastback
      Premium feel Let yourself be cocooned by the high-quality materials


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      408 PLUG-IN HYBRID​

      Driving efficiency thanks to plug-in hybrid technology. The New Peugeot 408 plug-in hybrid allows you to coast around city centers on electric power alone. ​

        240-400 V Lithium-Ion Battery 12.4 kWh battery is guaranteed for 8 years, 100,000 miles or 70% of its charge capacity.
        Electrified driving experience Be confident on the road with Plug-in hybrid technology


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        408 Technology

        The New Peugeot 408 Plug-In Hybrid comes with a suite of safety features designed to keep you and your passengers safe.

        Terms & Conditions

        ^ OTR (On The Road) price means MRRP without current PEUGEOT offers applied if any. Retailer discount may apply at checkout. Participating retailers only. All information and prices correct at time of publication, but are subject to change at any time without prior notice (which may occur as a result of matters including, but not limited to, any changes in legislation and/or any changes by the government). Please see our Prices and Specs brochures or contact your local PEUGEOT retailer for the most up-to-date prices and specification details for all models.

        *Offer available in conjunction with promoted finance, deposit contributions and customer savings. Offer not available in conjunction with any other voucher promotion. One claim per person per vehicle purchase. Offer not transferable and no cash alternative. Motability, Fleet, Business, and PEUGEOT Employee sales are all excluded from this offer. PEUGEOT Motor Company reserve the right to amend or withdraw the offer at any time. Offer correct at time of going to print. Images used are for illustrative purposes only and may not reflect UK specification. T&Cs apply. 18+. PCP. Finance subject to status. PSA Finance UK Ltd.

        Terms & Conditions: New 408 First Edition Plug-in Hybrid

        Offer valid for New 408 Plug-In Hybrid First Edition orders made online via or at participating retailers only, between 22/09/2022 and 31/10/2022, or until all 50 vehicles are sold. Customers must be aged 18 or above with a valid UK Driving Licence. Peugeot Motor Company reserves the right to amend or withdraw the offer at any time. One vehicle per customer.

        1. Terms, eligibility criteria and conditions apply. For non-standard installations additional fees may apply. Full Terms & Conditions available here.

        2. £500 public charging offer is applied via £500 credit to Octopus Energy ‘Electroverse’ public charging app. Full Terms & Conditions available here.

        3. 4 years / 40,000 mile free servicing plan. Full Terms & Conditions available here

          Driver oriented technology Safety features designed to give you peace of mind
          Advanced Infotainment features Peugeot i-Connect advanced infotainment system keeps you connected
          Offers Explore our latest offers

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