
Introducing the New PEUGEOT 308 Range: Electrified Innovation with French Flair
PEUGEOT has unveiled the next evolution of the iconic 308 and 308 SW models, blending striking design, advanced technology, and a wide range of efficient powertrains — including the all-electric E-308 with up to 281 miles of WLTP range. Available from Autumn 2025, the new models represent a refined expression of PEUGEOT’s French automotive excellence.
Distinctive Design and Signature Style
The updated 308 is the first PEUGEOT to feature an illuminated emblem, adding a bold and premium presence to the redesigned front grille and bumper. A new three-claw LED light signature, Matrix LED headlamps (GT & GT Premium), and aerodynamic enhancements bring both efficiency and character.
Available in standout colours like Lagoa Blue for the Hatchback and Ingaro Blue for the 308 SW, the range also introduces newly designed 17” and 18” diamond-cut alloy wheels.
Premium Comfort and Technology Inside
Inside, a clean dashboard layout, new ambient lighting options, and PEUGEOT’s updated i-Cockpit® deliver both comfort and intuitive control. All models feature a 10-inch central touchscreen, customisable i-Toggles, and digital instrument cluster — with 3D graphics on upper trims.
Options such as AGR-certified ergonomic seats, Alcantara® finishes, and a Focal® Premium Hi-Fi system further elevate the onboard experience. The 308 SW enhances practicality with a 598–1,487L boot capacity, split-fold rear seats, and powered tailgate.
Driving Dynamics and Powertrain Versatility
The new PEUGEOT 308 continues the brand’s legacy of dynamic driving with precise handling and a low, sporty driving position. Four powertrains will be available:
Advanced Services and Sustainable Innovation
Connectivity is comprehensive with Apple CarPlay® / Android Auto®, over-the-air updates, and four USB-C ports as standard. GT and GT Premium trims feature the i-Connect® Advanced system with TomTom navigation and integrated ChatGPT®-powered voice assistant.
Electric models support Plug & Charge at over 10,000 European stations and are prepped for Vehicle-to-Load (V2L) functionality to power external devices up to 3.5kW. Users can manage vehicle settings, charging, climate control, and navigation via the MyPEUGEOT app.
Sustainability remains central, with each 308 model made from 31% recycled materials, and a high level of recyclability (85%) and recoverability (95%). The vehicle is proudly designed in Vélizy and built in Mulhouse, France.
Interested in the new PEUGEOT 308 or 308 SW?
Contact Norton Way PEUGEOT today for more information or to register your interest ahead of its Autumn 2025 launch.