Peugeot 308

Introducing the New PEUGEOT 308 Range: Electrified Innovation with French Flair

PEUGEOT has unveiled the next evolution of the iconic 308 and 308 SW models, blending striking design, advanced technology, and a wide range of efficient powertrains — including the all-electric E-308 with up to 281 miles of WLTP range. Available from Autumn 2025, the new models represent a refined expression of PEUGEOT’s French automotive excellence.

Distinctive Design and Signature Style

The updated 308 is the first PEUGEOT to feature an illuminated emblem, adding a bold and premium presence to the redesigned front grille and bumper. A new three-claw LED light signature, Matrix LED headlamps (GT & GT Premium), and aerodynamic enhancements bring both efficiency and character.

Available in standout colours like Lagoa Blue for the Hatchback and Ingaro Blue for the 308 SW, the range also introduces newly designed 17” and 18” diamond-cut alloy wheels.

Premium Comfort and Technology Inside

Inside, a clean dashboard layout, new ambient lighting options, and PEUGEOT’s updated i-Cockpit® deliver both comfort and intuitive control. All models feature a 10-inch central touchscreen, customisable i-Toggles, and digital instrument cluster — with 3D graphics on upper trims.

Options such as AGR-certified ergonomic seats, Alcantara® finishes, and a Focal® Premium Hi-Fi system further elevate the onboard experience. The 308 SW enhances practicality with a 598–1,487L boot capacity, split-fold rear seats, and powered tailgate.

Driving Dynamics and Powertrain Versatility

The new PEUGEOT 308 continues the brand’s legacy of dynamic driving with precise handling and a low, sporty driving position. Four powertrains will be available:

  • E-308 Electric: 156hp motor, 58.4kWh battery (55.4kWh usable), up to 281 miles WLTP range. Comes with a heat pump (standard on GT Premium) and three-level regenerative braking. Charges 20–80% in 32 minutes with a 100kW DC charger.
  • Plug-in Hybrid 195: Combines 150hp petrol engine with a 125hp electric motor, delivering 53 miles electric range (WLTP). Charges in just over two hours with a 7.4kW charger.
  • Hybrid 145: A great entry point to electrification, with a 6-speed dual-clutch transmission. Can operate in electric mode for up to 50% of urban driving.
  • BlueHDi Diesel 130: A 1.5L four-cylinder engine with 8-speed automatic, ideal for long-distance efficiency.

Advanced Services and Sustainable Innovation

Connectivity is comprehensive with Apple CarPlay® / Android Auto®, over-the-air updates, and four USB-C ports as standard. GT and GT Premium trims feature the i-Connect® Advanced system with TomTom navigation and integrated ChatGPT®-powered voice assistant.

Electric models support Plug & Charge at over 10,000 European stations and are prepped for Vehicle-to-Load (V2L) functionality to power external devices up to 3.5kW. Users can manage vehicle settings, charging, climate control, and navigation via the MyPEUGEOT app.

Sustainability remains central, with each 308 model made from 31% recycled materials, and a high level of recyclability (85%) and recoverability (95%). The vehicle is proudly designed in Vélizy and built in Mulhouse, France.


Interested in the new PEUGEOT 308 or 308 SW?

Contact Norton Way PEUGEOT today for more information or to register your interest ahead of its Autumn 2025 launch.

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