In a remarkable display of consumer appeal, the new Peugeot 3008 has surpassed a significant milestone, with over 100,000 units sold since its 2024 debut. This achievement underscores the model's strong position in the competitive SUV segment, particularly in the burgeoning electric vehicle market.
The E-3008, Peugeot's all-electric variant, has emerged as a standout performer, accounting for an impressive 22% of the overall 3008 sales mix. This figure not only exceeds segment averages but also highlights the growing consumer shift towards sustainable transportation options.
Peugeot's commitment to innovation is evident in the E-3008's diverse range. The current lineup features two compelling options:
The 73kWh 210 version, boasting a range of up to 327 miles
The Long Range 97kWh 230 version, setting a new benchmark with up to 435 miles of range
Looking ahead to 2025, Peugeot plans to introduce the E-3008 320 Dual Motor AWD version, further expanding the model's appeal and capabilities.
The 3008's success story extends across Europe, with France leading the charge at 35,000 orders, followed closely by the United Kingdom with 25,000 units, and Germany with 9,000 units. Notably, the E-3008 has seen exceptional uptake in specific markets:
37% of sales in the Netherlands
34% in Belgium
31% in the United Kingdom
These figures underscore the model's strong appeal in markets with a growing appetite for electric vehicles.
The 3008's allure isn't limited to its eco-friendly credentials. The vehicle's design philosophy, encapsulated in Peugeot's "Power of Allure" brand promise, combines:
Attractive design (Allure)
Instinctive driving pleasure (Emotion)
Uncompromising quality, efficiency, and technology (Excellence)
This trifecta of attributes has resonated strongly with consumers, particularly evident in the popularity of the top-tier GT trim, which accounts for an average of 60% of sales across markets.
Peugeot's success with the 3008 is not just a testament to the vehicle's design and performance, but also to the brand's comprehensive approach to customer support. The introduction of Allure Care, offering extensive coverage for up to eight years or 100,000 miles, demonstrates Peugeot's commitment to customer satisfaction and long-term value.
As Peugeot continues to expand its electric vehicle lineup, the 3008's success serves as a promising indicator of the brand's future in the evolving automotive landscape. With its blend of style, performance, and sustainability, the Peugeot 3008 is well-positioned to build on its early success and captivate an even wider audience in the years to come.