When it comes to fleet vehicles, finding the perfect balance between performance, comfort, and efficiency is crucial. In this regard, the Peugeot 308 has proven itself as the best fleet medium car, receiving the prestigious recognition at the Great British Fleet Awards 2024.
The Great British Fleet Awards is an esteemed event that honours excellence in fleet management and recognizes products and services that contribute to safer, greener, and more cost-effective fleets. The judging panel, consisting of expert Fleet World Group Editors, selected the Peugeot 308 as the "Best Fleet Medium Car" for its remarkable attributes that set it apart from the competition.
One of the standout features of the Peugeot 308 is its refinement and well-laid-out interior. The cabin benefits from Peugeot's innovative i-Cockpit® technology, which enhances the overall driving experience. The i-Cockpit® includes a compact steering wheel, a fully customizable digital instrument cluster with a 3D Quartz display (available on GT variants), a 10-inch i-Connect Advanced central touchscreen, and customizable i-Toggles.
Adam Wood, Managing Director of Peugeot UK, expressed his delight at the recognition received by the Peugeot 308, stating, "I'm pleased to see Fleet World has recognized the Peugeot 308 as the 'Best Fleet Medium Car' in this year's Great British Fleet Awards. It clearly demonstrates Peugeot's design credentials and dedication to providing a vehicle range that appeals to fleet and private customers alike."
In addition to the success of the Peugeot 308, Peugeot has also triumphed in the realm of design with the Peugeot E-3008 winning the prestigious Red Dot Award. The international expert panel of 39 judges acknowledged the dynamic fastback silhouette, modernized front end, and extensive features of the new Peugeot E-3008 in the "Product Design" category.
The Peugeot E-3008 captivates attention with its modern and efficient exterior design. The addition of painted components, such as Meteor Grey on the front and rear bumper and Orbital Black on the mirror caps and lower section, adds a touch of sophistication. The front end underwent a complete redesign, with the headlights and radiator grille centered around the iconic Peugeot emblem. The compact headlights feature Pixel LED technology, ensuring optimum visibility by automatically adjusting the light beam to road conditions.
The Peugeot E-3008 sets a new standard with its interior technology. It is equipped with the Peugeot Panorama i-Cockpit®, featuring a floating 21-inch HD curved panoramic display that integrates the digital instrument cluster and the large central touchscreen. The LED ambient lighting can be customized to suit the driver's preference, offering eight different colors. The elegant decorative trim made of real aluminum extends across the dashboard and doors, creating a refined and sophisticated atmosphere.
The Red Dot Award has been honoring innovative design for over 60 years across various categories. The international jury evaluates products based on their individual merits, taking into consideration the qualities of good design and their socio-cultural impact. The recognition received by the Peugeot E-3008 in the "Product Design" category showcases Peugeot's commitment to pushing boundaries and delivering vehicles that excel not only in performance but also in design.