PEUGEOT Elevates Elegance at the Heart of Paris Fashion Week

In a captivating move, the renowned French automotive brand PEUGEOT has announced its official partnership with the prestigious Paris Fashion Week® for the upcoming 2024 season. This strategic alliance, set to unfold from June 18th to 27th, will see PEUGEOT positioned as the Official Automotive Partner, solidifying its commitment to the intersection of automotive excellence and sartorial allure.

PEUGEOT's Allure Takes Centre Stage

PEUGEOT's decision to align itself with the esteemed Paris Fashion Week® is a testament to the brand's unwavering dedication to Allure - a core tenet that lies at the heart of its identity. By positioning itself at the epicentre of this celebrated event, PEUGEOT aims to showcase its passion for the fusion of automotive design and high fashion, captivating both iconic luxury brands and emerging design talents.

Embodying the Spirit of Allure

As the Official Automotive Partner, PEUGEOT will provide a fleet of 30 vehicles, including the 408 Hybrid, Plug-in Hybrid, and the new E-3008, to facilitate the transportation of personalities invited to the event. This strategic move not only offers unparalleled visibility for the brand but also underscores PEUGEOT's commitment to seamlessly integrating its vehicles into the fashionable landscape of Paris.

Collaborations that Inspire

Furthering its artistic collaborations, PEUGEOT has once again joined forces with the talented French designer Emeric Tchatchoua, the founder of the avant-garde fashion brand 3.PARADIS. This partnership, which began in 2023, has resulted in the creation of a unique garment inspired by the PEUGEOT INCEPTION CONCEPT, featuring a captivating 3D lenticular print that changes colour depending on the viewing angle.

PEUGEOT's involvement in the Paris Fashion Week® embodies the brand's core values of Emotion and Excellence, which resonate deeply with the world of fashion.

Driving Pleasure Meets Sartorial Delight

PEUGEOT recognizes that the driving experience and the joy of fashion share a common thread - the pursuit of pleasure. Just as fashion is a medium for self-expression and emotional fulfillment, PEUGEOT's vehicles are designed to evoke a sense of pure driving enjoyment, seamlessly blending the two realms.

French Excellence on Display

As emblems of French excellence, PEUGEOT and the Paris Fashion Week® come together to celebrate the country's rich heritage of craftsmanship, innovation, and artistic vision. This partnership serves as a testament to the brand's commitment to upholding the highest standards of quality and creativity.

PEUGEOT's Electrified Future

Alongside its fashion-forward initiatives, PEUGEOT continues to make strides in the realm of electric mobility, further solidifying its position as a leader in the industry.

Dominating the Electric LCV Market

PEUGEOT has emerged as the nation's favourite electric light commercial vehicle (e-LCV) manufacturer in 2024, with the new E-EXPERT leading the charge as the UK's most popular electric van. The brand's electric van range has propelled it to an 18.2% market share in the e-LCV segment, showcasing the strength and appeal of its electrified offerings.

Expanding UK Manufacturing Footprint

PEUGEOT's commitment to electric mobility extends beyond sales, as the brand prepares to manufacture the new E-EXPERT at its Luton facility starting from 2025, alongside the continued production of combustion-powered vans. Additionally, the PEUGEOT E-PARTNER is set to be produced at the Ellesmere Port plant, the UK's first EV-only volume manufacturing facility.

Embracing a Sustainable Future

PEUGEOT's partnership with the Paris Fashion Week® and its leadership in electric vehicle sales reflect the brand's holistic approach to sustainability and environmental responsibility.

The PEUGEOT E-LION Project, a 360-degree initiative, aims to deliver the brand's ambitious Carbon Net Zero objective by 2038. This comprehensive strategy underscores PEUGEOT's commitment to minimizing its environmental impact and championing a greener future for the automotive industry.