PEUGEOT maintains strong UK performance with high-profile brand partnerships

Latest Society of Motor Manufacturers and Traders (SMMT) data shows PEUGEOT continuing to deliver consistent performance in the UK new car market, maintaining a solid position among volume manufacturers. Registrations are supported by a balanced mix of retail and fleet demand, with market share underpinned by a broad SUV line-up and one of the most comprehensive electrified portfolios in the mainstream European segment.

This positioning was further reinforced through PEUGEOT’s high-profile presence at the EE BAFTA Film Awards 2026.

PEUGEOT showcases brand at EE BAFTA Film Awards

As Official Vehicle Partner to the British Academy of Film and Television Arts, PEUGEOT played a central role at the 2026 EE BAFTA Film Awards, providing transport for VIPs and talent attending the event at Royal Festival Hall.

A fleet of PEUGEOT 3008 and 5008 models—including electrified variants—was used to chauffeur high-profile guests, presenters, and hosts to the red carpet. The partnership also featured a dedicated PEUGEOT Welcome Zone, highlighting the brand’s collaboration with BAFTA and its alignment with creativity and innovation.

The event forms part of a wider, long-term partnership spanning multiple BAFTA programmes, reinforcing PEUGEOT’s commitment to the creative industries and cultural engagement in the UK.

Fleet insight: PEUGEOT

PEUGEOT continues to strengthen its fleet proposition through a wide-ranging electrified line-up, including battery electric, plug-in hybrid, and hybrid options across both passenger cars and vans. Models such as the 3008 and 5008 offer strong practicality, competitive whole-life costs, and broad powertrain choice, making them well suited to fleet operators transitioning to lower-emission vehicles. The brand’s focus on design, technology, and driver appeal also supports uptake in user-chooser and salary sacrifice schemes.

Electrification and brand positioning

With one of the widest EV line-ups among mainstream European brands, PEUGEOT is well positioned to meet evolving regulatory and customer demands. Its presence at a globally recognised event such as the BAFTAs highlights not only its product offering but also its broader brand values around innovation, sustainability, and emotional engagement.

This combination of product strength and strategic partnerships supports PEUGEOT’s continued relevance in a competitive UK market.

UK market highlights

  • Electrified vehicles remain a key growth driver, with increasing availability across mainstream segments.
  • SUV demand continues to dominate both retail and fleet channels.
  • Brand partnerships and experiential marketing are playing a greater role in differentiation and awareness.
  • Fleet operators continue to prioritise emissions, cost efficiency, and vehicle versatility.

PEUGEOT’s stable SMMT performance, combined with its strong electrified offering and high-visibility partnerships, reinforces its position as a competitive and forward-looking brand in the UK market.

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