​Peugeot reveals special livery for Le Mans 24 Hours​

Peugeot has presented a special ‘art car’ livery that its two 9X8 Hypercars will use in this year’s Le Mans 24 Hours.

The French firm revealed the bold colour scheme that will adorn both of its entries for the World Endurance Championship centrepiece on Monday at the Milan Design Week event.

Spanish artist J.Demsky produced the design, which draws inspiration from the double Le Mans-winning Peugeot 905 of the early 1990s with its choice of colours.

Peugeot design director Matthias Hossann commented: “The Peugeot 905 is an icon of the 90s whose energy and creativity we wanted to celebrate. J. Demsky shares this passion and this inspiration. 

“The graphic strength of his art, referenced but ultra-modern, transports the Peugeot 9X8 into a universe that mixes street art and technology.

“It's a veritable artistic performance to celebrate both automotive design and the 100th anniversary of the 24 Hours of Le Mans.”

The special livery will replace the standard, predominantly grey design used by Peugeot for the regular WEC campaign.

Paul di Resta, Mikkel Jensen and Jean-Eric Vergne will pilot the #93 9X8 for the marque’s first assault on La Sarthe since 2011, while Loic Duval, Gustavo Menezes and Nico Muller share the sister #94 machine.

Following a partial season entry the previous year, Peugeot has struggled to get off to a good start in its first full WEC season.  Duval, Menezes, and Muller achieved the team's best finish of fifth in the second round at Portimao last weekend after gearbox issues at Sebring caused significant delays for both cars.

THE PEUGEOT i-COCKPIT® TURNS 10: THE STORY OF A BOLD INNOVATION

The story begins in 2010 with the presentation of the PEUGEOT SR1 concept car at the Geneva International Motor Show, an elegant coupé-cabriolet that showcased some of the radical new thinking going on in PEUGEOT’s design studio. One of these ideas was a revolutionary driving position that turned the traditional codes of interior design and ergonomics on its head.

The PEUGEOT teams at the time sought to create an interior architecture that was more emotionally engaging while yet being practical and comfortable. A small group of engineers and designers got to work right away, and soon the idea for a smaller steering wheel surfaced. PEUGEOT designers determined that the ideal location for this information was at eye level. Conventional steering wheels deployed a big wheel through which the instrumentation was viewed. A whole new system with a display known as the "head-up display" was made possible by this new location and a smaller steering wheel. A touchscreen display was integrated with this novel, ergonomic method to make the controls much easier to use and increase communication.

In 2012, the PEUGEOT 208 introduces i-Cockpit® to the market

The first generation of the PEUGEOT 208 caused a stir by introducing the i-Cockpit® as standard. It quickly established itself as an innovation that transformed the driver's experience:

  • More driving pleasure: thanks to the compact steering wheel, the car is even more responsive to the driver's inputs, with less arm movement required to deliver the same amount of lock as a larger wheel.
  • More driving comfort: the new placement of the instruments means there is less eye strain. The lower steering wheel allows the driver's arms to be positioned at more comfortable angles, and the central touchscreen allows the intuitive operation of the vehicle's main functions.
  • Optimised safety: the compact steering wheel makes reactive inputs quicker, the elevated display makes the eyes more focused on the road, and the dashboard alerts are more visible. All this increases driver awareness and therefore increases safety.

  • The PEUGEOT i-Cockpit® has not finished evolving

    The story of the PEUGEOT i-Cockpit® is still in its infancy – more developments of this iconic and disruptive feature are to come as Peugeot accelerates its plan to become a fully-electric brand in Europe by 2030.