Mazda Celebrates Craftsmanship at Homo Faber 2024

Mazda, the renowned Japanese automaker, is thrilled to announce its participation in the prestigious Homo Faber event, a celebration of contemporary craftsmanship taking place in Venice, Italy from September 1st to 30th, 2024. This collaboration showcases Mazda's unwavering commitment to excellence in craftsmanship, a core tenet of the brand's identity.

Mazda's Craftsmanship Journey

For over a century, Mazda's Takumi designers and engineers have been refining and mastering the art of traditional Japanese craftsmanship. The brand's multi-award-winning 'Kodo-Soul of Motion' design philosophy breathes life and personality into every vehicle, creating a genuine expression of Japanese aesthetics.

The Homo Faber Celebration

Organized by the Michelangelo Foundation for Creativity & Craftsmanship, the Homo Faber event is running under the theme "The Journey of Life". It comprises immersive exhibitions of craftspeople from around the world, highlighting the diverse skills, techniques, and innovative approaches behind their creations.

As part of this celebration, Mazda will be showcasing a curated exhibition of craft objects, offering visitors a glimpse into the brand's dedication to craftsmanship. Additionally, Mazda will be hosting interactive workshops in paper marbling, globe-making, and bookbinding, allowing participants to experience the art of making firsthand.

At the heart of Mazda's approach to designing and manufacturing its products lies the philosophy of Monozukuri, the art of making things that fuse efficiency of scale with creative innovation, and Kaizen, the conscious aim to become better every day. These principles have been instrumental in shaping Mazda's commitment to craftsmanship.

Mazda's Takumi Journey

Every Mazda vehicle starts as an abstract handcrafted sculpture that captures the emotion of the future car. The designers and engineers are inspired by the Monozukuri and Kaizen philosophies, meticulously refining and perfecting every aspect of the vehicle's design and engineering.

Mazda's participation in Homo Faber 2024 is a testament to the brand's deep-rooted passion for craftsmanship. By sharing its expertise and hosting engaging workshops, Mazda aims to inspire visitors and foster a greater appreciation for the art of making.

Katarina Loksa, Head of Brand at Mazda Motor Europe, comments, "Sharing the ethos of craftsmanship with the Michelangelo Foundation, Mazda is proud to join Homo Faber 2024, celebrating artisanal talent from around the world and demonstrating our passion for craft."

Expressing the Journey of Life

Alberto Cavalli, Executive Director of the Michelangelo Foundation, adds, "Mazda's Japanese approach to design and craftsmanship witnesses a sense of authentic connection with the values of originality, creativity, and respect for artisanal talent that Homo Faber champions."

The Upcoming Mazda CX-80

In addition to its exciting involvement in Homo Faber 2024, Mazda is also gearing up to introduce the highly anticipated Mazda CX-80, a new addition to its SUV lineup. This upcoming model is expected to showcase Mazda's exceptional craftsmanship and design prowess, further solidifying the brand's reputation as a leader in the automotive industry.

Mazda's participation in Homo Faber 2024 represents a remarkable opportunity for the brand to showcase its dedication to craftsmanship on a global stage. By sharing its expertise, hosting interactive workshops, and aligning with the Michelangelo Foundation's vision, Mazda is poised to inspire and captivate visitors, cementing its reputation as a brand that truly embodies the art of making.