In the latest video to showcase Kia Europe’s partnership with League of Legends EMEA European Championship (LEC), four gamers experience the high-performance Kia EV6 GT to see if they are ‘tilt-proof.’ In gaming terminology, a ‘tilt’ is the act of getting upset, and ‘tilt-proof’ refers to staying calm when something doesn’t go your way.
In Kia’s Tilt-Proof Challenge, a professional stunt driver drove around a closed track. A series of cameras and sensors measured the gaming content creators’ heart rates and tracked their facial expressions for any signs of a ‘tilt,’ or an increase in emotion. The results can be viewed under the hashtag #tiltproofchallenge.
No player able to avoid a ‘tilt’
In a two-minute video, streamers @Werlyb, @Carmensandwich, @Broeki and @Romainjacques are introduced, followed by the vehicle and the term ‘tilt proof.’ Dynamic driving shots of the EV6 GT cut with gasps, screams, and heartbeats from the players create a high-energy atmosphere which is further emphasised by dramatic music. Medic, a former doctor turned caster for LEC, provides the moderation, explaining how the challenge works and calling the players out for their ‘tilts.’
Fun challenge unites gaming culture with Kia EV6 GT
The ability to stay ‘tilt-proof’ is part of gaming culture. In a rage-inducing game like League of Legends, it becomes harder for players to keep their cool. To encourage good sportsmanship,’ the game introduced a system where players can honour their teammates for being 'tilt-proof.’ For every level-up in their honour rank, players can receive in-game rewards. Receiving an honour for being 'tilt-proof' is not only a sign of good sportsmanship, but also very rewarding for the tilt-proof players themselves.
