Official images of the all-new Sportage have been revealed by Kia a few days ago. The SUV has been carefully designed to enthuse customers with its interior and exterior design and for the first time in the models 28-year history, Kia Europe will reveal a dedicated European version of the Sportage.
The exterior exhibits tense and crisp lines that ripple along the enhanced body, intensifying the dramatic styling. In addition, clean but muscular surfaces join forces with intricate graphics to give the SUV a dynamic and assertive road presence. On the inside, a space has been created that is truly state-of-the-art, fusing high-tech features into contemporary style.
“Reinventing the Sportage gave our talented design teams a tremendous opportunity to do something new; to take inspiration from the recent brand relaunch and introduction of EV6 to inspire customers through modern and innovative SUV design. With the all-new Sportage, we didn’t simply want to take one step forward but instead move on to a different level in the SUV class,” commented Karim Habib, Senior Vice President and Head of Global Design Center.
Kia’s new design philosophy – Opposites United – is at the core of the all-new Sportage, influencing every aspect of its appearance and character. The principles of Opposites United will influence all future Kia designs, giving them the same basic DNA. The thought-provoking and daring philosophy strengthens the connection between design and Kia’s new brand direction, ‘Movement that inspires’.
The all-new Sportage is the result of a collaborative effort between Kia’s main global design network in Korea, Germany, the US, and China.
New standards for exterior SUV design
The front of the all-new Sportage displays a detail orientated black grille graphic which stretches across the width of the face. The long grille link Kia’s modern signature Tiger nose grille to the distinctive futuristic styled boomerang-shaped DRL’s which in turn create solid boundary lines for the striking head lamps.
The side profile displays taut lines cutting across pure, clean but refined body surfaces that seamlessly blends the contrasting volumes together. For the first time the Sportage displays a black roof – which a different colour than the vehicle’s body. Additionally, the chrome beltline kicks up onto the rear of the all-new Sportage and into D-pillar.
To complete the look, a large lower graphic bumper casing at the rear uses the same philosophy as the frontal technical black grille, connecting the all-new Sportage’s rear design elements and resulting in lightness in both appearance and touch.
The interior of the all-new Sportage plays with boldness in character, offering intuitive and innovative in technology, to create a driver-orientated space that is truly state-of-the-art.
A curved display with a slim touchscreen pad and detailed air vents forms add to the main part of the Sportage’s cabin. The high-tech touch screen with the advanced controller together acts as head office for the driver and passenger.
Further enhancing passenger convenience, at the rear of the driver and front passenger seats are integrated hanger-type designs within the slim headrests, allowing clothing and handbags to be easily and conveniently hooked into place.
The all-new Sportage’s intelligent interior space is cloaked in a combination of practicality, functionality and versatility.
For the first time in the Sportage’s history, a bolder model has been specifically designed to convey a more confident, vigorous and versatile character. The all-new Sportage X-Line features a unique bumper, side sill and curved roof rack. On the inside, customers can choose between a signature sage green or black seating, as well as bold quilting and black metal wood to further bring to life the model’s confident persona.
Due for global market launch later this year, more information on the all-new Sportage will be made available in due course. More information on the European Sportage, which will be available in the UK, will be released in September 2021.