The electric Mazda MX-30 will shake up the EV market when it
launches next year, shunning typical characteristics, such as silent motoring
and one-pedal driving, that are found in EVs.The all-new Mazda MX-30 sits comfortably with Mazda's well-to-wheel approach to CO2 reduction continuing their building block strategy that will see all Mazda cars having some form of electrification by 2030. It has been developed for customers who 'don’t want to sacrifice driving pleasure' when they buy an electric car.
The new model comes with unique freestyle doors, ecological materials and an electric motor powered by a right-sized 35.5kWh battery giving a WLTP range of approximately 124 miles - exceeding the 30 miles average daily drive of the European customer and 26 miles average daily drive of all Mazda owners (according to Mazda DSR 2018 data). The Mazda MX-30 marks another positive step in the multi-solution approach to reducing emissions following the recent arrival of the innovative Mazda Skyactiv-X engine.
A car with a battery, not a battery with wheels
Commenting on the premiere of the Mazda MX-30, which will arrive in European dealerships during the second half of 2020 and the UK in 2021, Yasuhiro Aoyama President & CEO of Mazda Motor Europe said: “As with all our products, our designers and engineers had a very clear goal for our first battery-electric vehicle. It had to have stand out design, be great to drive, something that is key part of Mazda’s DNA and makes us unique when compared with competitors, and most importantly, make a positive contribution to reducing emission across the entire life cycle of the product. Alongside the electrification technologies we are introducing across our range, being a smaller manufacturer we focused all our efforts on creating an electric car that we anticipate will be a second car where the range of our vehicle will meet customers’ needs”.
Adding, “Many of the media who have driven our test vehicle have said it is one of the few electric cars they have driven with the positive characteristics of a regular car. Delivering driving pleasure is at the heart of every Mazda we design and that will be no different in our electric car.”A focus on the driver
Like every other Mazda, the Mazda MX-30 provides a very natural and responsive driving feel by accelerating, turning and braking exactly as you intend in everyday driving situations.In the Mazda MX-30, this is achieved through the innovative engineering approaches in the e-Skyactiv package. This includes also the battery being rigidly integrated into the vehicle body structure which enhances the overall body stiffness and provides excellent response to the driver’s input.In addition, given the importance of sound to a drivers’ perception of torque and speed, the Mazda engineers have also created an electronic sound system inside the Mazda MX-30 , which is synchronized to motor torque in sound frequency and sound pressure. This leads to less variation in vehicle speed resulting in very stable driving which is further supported by Mazda’s unique G-Vectoring Control (GVC) has been expanded and uses the advantages of the electric motor (electric G-Vectoring Control Plus).
Distinctive Kodo design
With the Mazda MX-30, we continue the Mazda design focus of “less is more” when it comes to the exterior and interior of our cars.The cabin has a sense of oneness, flowing from the top of A pillar to the rear end. The colour of the framed top roof makes this feeling even clearer. The freestyle doors give the Mazda MX-30 a distinctive and elegant cabin silhouette, as well as providing customers with easier access to both the front and rear seats. In the interior, we are also introducing eco-friendly materials and are replacing much real leather with a vegan alternative. There is also environmentally sourced cork featured in the floating center console which provides creative storage space.
For now, UK customers interested in finding out more can register on mazda.co.uk to be kept informed on the EV news as it unfolds.
When is Mazda MX-30 launching in the UK?
We expect Mazda MX-30 to go on sale in early 2021.
When will I be able to place an order for Mazda MX-30?
We plan to open ordering from Spring 2020. Please sign up to receive more details regarding ordering Mazda’s first electric vehicle in advance of it arriving in early 2021 by visiting mazda.co.uk.
When will I be able to see Mazda MX-30 in the UK?
Please register for more information on mazda.co.uk to be the first to hear of opportunities to see Mazda MX-30 before it goes on sale in early 2021.
When will I be able to test drive Mazda MX-30?
It will be available at Mazda dealerships in early 2021. We recommend you register for more information on mazda.co.uk to be kept updated as we get closer to the launch as there may be an opportunity to be amongst the first to test drive Mazda MX-30 in late 2020.
*The stated figures are provisional values
 European WLTP mode
 For this survey Ipsos MORI conducted a representative online quota sample of 12072 adults across selected European markets in March 2019 (UK, Austria, Belgium, France, Germany, Italy, Netherlands, Norway, Poland, Spain, Sweden and Switzerland) of driving age, on behalf of Mazda