Company History

Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.

Since that time the Managing Director, David Grainger has added a Mazda dealership on adjoining land and purchased an existing Peugeot franchise to strengthen the Business.

With combined expansion ever in mind David opened the innovative Chiswick Honda brand centre on the site of the old Honda UK head office in 2001. This was the culmination of many years of hard work, and planning.

In 2004 Norton Way Group relocated its highly successful corporate operation to a purpose built facility in Arlesey.

In April 2008 the shareholders of Norton Way Group Limited and Marubeni made an agreement to transfer the control of the Norton Way Group to Marubeni Corporation subsidiary, Marubeni Auto Investment (UK) Limited.

Norton Way Motors continued to grow in 2012 with the introduction of Nissan brand to the group, through the launch of our brand new dealership Norton Way Nissan in February 2012. Occupying 1035m2 of space, the new dealership operates as 4x4 specialist dealership offering vehicles such as the Nissan Navara and X-Trail and also offers a wide array of Nissan’s latest models.

With the launch of Wimbledon Park Honda and Norton Way Skoda in April 2012 at our site in South West London, SW18, Norton Way have now increased to three Honda dealers and introduced Skoda to our group with our new Skoda Approved Repairer situated at Norton Way Skoda.

2016 marked the introduction of GWR Kia on the Great West Road, this flagship, multi-level showroom is 41,000 sqft split into four floors.

Norton Way Nissan
Norton Way Peugeot
Norton Way Mazda
Norton Way Honda
Norton Way Honda Bikes
Norton Way Honda Bikes
Chiswick Honda
Chiswick Honda Bikes
Chiswick Honda Bikes
GWR Kia
GWR Kia
Wimbledon Park Honda
Wimbledon Park Honda

Marubeni Corporation

Marubeni was founded in 1858 in the western part of Japan when a merchant started trading in textile materials. Since then, his family business has expanded into other commodities and overseas. In 1949, Marubeni Corporation was formally incorporated.

Marubeni, through a large number of mergers and acquisitions, became one of the largest general trading companies in Japan. This type of business is rather unique to Japan, and as a result Marubeni is one of the largest trading companies in the world. Today, with an annual turnover of US$80 billion and is ranked 211th in the Fortune Global 500.

Marubeni Automotive consists of some 50 companies/dealerships and is headed by Marubeni Corporation Automotive Department in Tokyo. The activities vary from import/export, retail import/distribution, service, retail finance and even manufacturing (as a minority investor with mainly Japanese manufacturers).

It is not an easy task even for us to explain the business of Marubeni in a short space, so we invite you to view their website www.marubeni.com

The ethos behind Norton Way remains the same, with the focus on quality rather than volume, and ‘being the best’. Success has translated into Industry Awards; including Businessman of the year, and Employee of the year. We have also received Motor Trader awards including Franchised Dealer of the year for Chiswick Honda, Sales Team of the Year and Dealer Principal of the year.




We are passionate about Customer Service

We have been part for the local community for over 25 years and believe that the reason we have continued to grow as a business over the years is because of the excellent customer service that our friendly and knowledgeable staff provide. The relationship that we have with our customers is very important to us and this is the reason that so many of our customers not only come back year after year to service and MOT their cars and go on to part exchange their beloved car for a new model but also recommend us to their friends and family.

We always strive for excellent customer service. We always want to make our customers feel welcome and enjoy the time they spend with us by ensuring that they are treated fairly and that we truly understand their needs so that they leave us both wanting to come and see us again and comfortable and happy to recommend us to their friends and family.

We survey every customer to ensure we are meeting our customers’ needs and use this feedback to guide the on-going training and development of our dealership teams.

We hope you are always completely satisfied with the service we have provided. It is important to us that you would feel happy to recommend us to your friends and family. If you feel you could not do this, please use the form below to contact us and our manager will call you back to discuss.


All our dealerships are Accredited businesses of the Motor Ombudsman, meaning we are compliant with the relevant Codes of Practice that can be found here.