About Us Find out what makes us the right place to buy your next vehicle.

About Us

Company History

Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.

Since that time the Managing Director, David Grainger has added a Mazda dealership on adjoining land and purchased an existing Peugeot franchise to strengthen the Business.

With combined expansion ever in mind David opened the innovative Chiswick Honda brand centre on the site of the old Honda UK head office in 2001. This was the culmination of many years of hard work, and planning.

In 2004 Norton Way Group relocated its highly successful corporate operation to a purpose built facility in Arlesey.

In April 2008 the shareholders of Norton Way Group Limited and Marubeni made an agreement to transfer the control of the Norton Way Group to Marubeni Corporation subsidiary, Marubeni Auto Investment (UK) Limited.

Norton Way Group History

Norton Way Motors continued to grow in 2012 with the introduction of Nissan brand to the group, through the launch of our brand new dealership Norton Way Nissan in February 2012. Occupying 1035m2 of space, the new dealership operates as 4x4 specialist dealership offering vehicles such as the Nissan Navara and X-Trail and also offers a wide array of Nissan’s latest models.

With the launch of Wimbledon Park Honda and Norton Way Skoda in April 2012 at our site in South West London, SW18, Norton Way have now increased to three Honda dealers and introduced Skoda to our group with our new Skoda Approved Repairer situated at Norton Way Skoda.

2016 marked the introduction of GWR Kia on the Great West Road, this flagship, multi-level showroom is 41,000 sqft split into four floors.

In 2018, the company successfully added an approved Aftersales franchise for Citroen offering a comprehensive range of servicing, MOT and repair options. The franchise is based next door to our Peugeot dealership on Works Road in Letchworth.

Marubeni Corporation

Marubeni was founded in 1858 in the western part of Japan when a merchant started trading in textile materials. Since then, his family business has expanded into other commodities and overseas. In 1949, Marubeni Corporation was formally incorporated.

Marubeni, through a large number of mergers and acquisitions, became one of the largest general trading companies in Japan. This type of business is rather unique to Japan, and as a result Marubeni is one of the largest trading companies in the world. Today, with an annual turnover of US$80 billion and is ranked 211th in the Fortune Global 500.

Marubeni Automotive consists of some 50 companies/dealerships and is headed by Marubeni Corporation Automotive Department in Tokyo. The activities vary from import/export, retail import/distribution, service, retail finance and even manufacturing (as a minority investor with mainly Japanese manufacturers).

It is not an easy task even for us to explain the business of Marubeni in a short space, so we invite you to view their website www.marubeni.com

The ethos behind Norton Way remains the same, with the focus on quality rather than volume, and ‘being the best’. Success has translated into Industry Awards; including Businessman of the year, and Employee of the year. We have also received Motor Trader awards including Franchised Dealer of the year for Chiswick Honda, Sales Team of the Year and Dealer Principal of the year.

We are passionate about Customer Service

We are proud to have been part of our local communities for over 30 years, providing excellent customer service.

We strive on establishing long-term relationships which is evident from our customers revisiting our dealerships for annual maintenance and repeat purchases.

We always want to make our customers feel welcome and enjoy the time they spend with us, ensuring that they are treated fairly and taking time to truly understand their individual needs. To ensure this, every customer we meet is surveyed after each visit and we use any feedback to guide the ongoing training and development of our dealership teams.

We hope you are always completely satisfied with the service we have provided. It is important to us that you would feel happy to recommend us to your friends and family. If you feel you could not do this, please use the 'Contact Us' button at the top of our page to discuss any issues with a manager.

Our Mission

Our aim is to be the best and most competitive at each of our dealerships by providing excellent Customer Service to every individual who contacts the business.

To employ a diverse and flexible workforce that not only reflects our customers and potential customer requirements, but also allows for innovation.

Part of the community

Norton Way Group has been part of the local community in both Letchworth, Hertfordshire and West London for a number of years. We care about our neighbours and making a positive contribution to our local communities and the people who work and live there.

Proud partner of Garden House Hospice Care

Part of our work with our local community includes a brand new partnership with Garden House Hospice Care.

We are thrilled to have the opportunity to support Garden House Hospice Care and give back to the local community. The hospice is close to many of our employees’ hearts, and we are eager to contribute to the fundraising that is vital for protecting the end-of-life care the hospice provide.

Our support will help contribute towards the cost of £7,500 per day to keep the hospice running.

All our dealerships are Accredited businesses of the Motor Ombudsman, meaning we are compliant with the relevant Codes of Practice that can be found here.

Cyber Essentials

This certificate certifies that Norton Way Group was assessed as meeting the Cyber Essentials implementation profile published in February 2017 and thus that, at the time of testing, the organisations ICT defences were assessed as satisfactory against commodity based cyber attack. However, this Certificate does not in any way guarantee that the organisations defences will remain satisfactory against cyber attack.

SAF Specialist Automotive Finance

Norton Way Group are SAF APPROVED having ensured all eligible staff have successfully passed the Specialist Automotive Finance Expert Test. This certification provides an assurance to finance customers that they are receiving expert advice from a knowledgeable motor dealership, whose staff are committed to raising standards and improving knowledge of finance sold to private and business vehicle buyers.