Chery arrives in Letchworth: Exciting new brand launch at our showroom

We are delighted to announce the arrival of Chery at our Letchworth showroom, marking an exciting new chapter as we expand our offering with one of the fastest-growing global automotive brands.

This launch introduces a fresh and dynamic range of vehicles to our customers, including the highly anticipated TIGGO SUV line-up. Designed with modern lifestyles in mind, Chery’s vehicles combine striking design, advanced technology and exceptional value, delivering a compelling alternative in today’s competitive market.

Customers visiting our showroom can now explore a versatile range of models, including five- and seven-seat SUVs, as well as Chery’s innovative Super Hybrid technology. These vehicles are engineered to offer strong efficiency, long-range capability and everyday usability—perfectly suited to UK driving conditions.

Chery’s arrival also reflects its rapid global growth and ambition. Established in 1997, the brand now operates in over 80 countries and has built a reputation for innovation, quality and forward-thinking mobility solutions.

We’re excited to bring this new brand to Letchworth and invite customers to visit the showroom, experience the vehicles first-hand, and discover what makes Chery a standout addition to the UK market.

Chery for Business: Smarter solutions for modern fleets

Alongside its retail appeal, Chery offers a compelling proposition for business and fleet customers, with a strong focus on efficiency, flexibility and long-term value.

Chery’s business offering is built around tailored fleet solutions designed to suit organisations of all sizes—from single vehicles to large fleets. Its model range supports multiple powertrains, including advanced hybrid systems that deliver electric driving capability alongside extended total range, helping businesses reduce emissions without compromising usability.

A key advantage is cost efficiency. Chery vehicles are engineered to deliver competitive whole-life costs, supported by strong fuel economy, reduced emissions and high levels of standard specification. This makes them particularly attractive for company car drivers and businesses focused on managing operational spend.

Reliability and peace of mind are also central to the proposition. Chery offers a comprehensive warranty package, including a 7-year vehicle warranty and extended battery coverage, helping to minimise risk and provide confidence for fleet operators.

In addition, Chery’s focus on smart mobility and electrification ensures businesses are well positioned for the transition to lower-emission transport. With growing infrastructure, flexible finance options and scalable fleet support, Chery is designed to meet the evolving needs of modern organisations.

© Norton Way Group.

Reg Office:

173 Cross Lane Salford Manchester M5 4AP

Reg. Company Number: 00730865

VAT Reg. No. 732242465

Financial Disclosure

Norton Way Motors Ltd is registered in England No: 00730865. Registered at: 173 Cross Lane Salford Manchester M5 4AP. VAT Registration No: 732242465.

Norton Way Motors Ltd is also authorised and regulated by the Financial Conduct Authority for consumer credit purposes (FRN 309793). We offer a range of vehicle finance facilities through a panel of carefully selected third-party lenders. We do not provide customers with independent finance advice and will not offer facilities from lenders outside of this panel. Norton Way Motors Ltd is a broker for finance and not a lender. The lenders that we use are given first right of refusal. This is because these lenders will pay us a commission for introducing you to them. Commission may be calculated based on either a fixed amount relating to the vehicle you are purchasing, a percentage of the amount of finance you are borrowing, or a combination of both. We may also get paid an additional fixed commission if you are a returning customer. Different finance lenders may pay different commissions for such introductions. Such payments will not affect the amount you pay under any finance agreement, all of which are set by the lender. We will inform you of the amount of commission that we will earn in good time. We will require your consent for us to receive this commission. Our approach is to introduce you to a lender on our panel who will offer you the best package taking into account eligibility, product suitability, as well as interest rates and other factors. Our aim is to secure the best deal that you are eligible for. You do not have to take our finance as it is available through other distributors. You can arrange funding for your vehicle elsewhere and it may be cheaper.

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