OMODA&JAECOO UK recognised as the UK's most profitable dealer franchise

OMODA&JAECOO UK has been ranked as the UK's highest-performing automotive franchise for dealer profitability in the latest National Franchised Dealers Association (NFDA) Dealer Attitude Survey, underlining the rapid success of the dual-brand business since entering the UK market. The survey, widely regarded as one of the automotive industry's most respected measures of manufacturer and retailer relationships, saw OMODA&JAECOO secure the number one position for both current and future dealer profitability, reflecting growing confidence in the brand's long-term commercial strategy.

Dealer confidence continues to grow

Building on an impressive fourth-place debut in the survey during 2025, OMODA&JAECOO has continued its upward trajectory, with retailers recognising the strength of the brand's business model and its commitment to sustainable growth.

In addition to leading the rankings for profitability, the manufacturer achieved top scores for dealer bonus and rebate structures, while also ranking highly for new vehicle margins, realistic sales targets and product advertising support. Retailers also placed the brand second for its ability to achieve new car targets in current market conditions, highlighting confidence in both the products and the support provided by the manufacturer.

Commenting on the results, Gary Lan, CEO of OMODA&JAECOO UK, said the rankings reflected the company's commitment to building strong retailer partnerships, investing in its dealer network and delivering a commercially sustainable franchise for long-term success.

Rapid growth backed by expanding retailer network

The latest results come during a period of significant expansion for OMODA&JAECOO UK, which now represents almost five per cent of the UK new car market and continues to strengthen its presence through a growing national retailer network.

Since launching in the UK, the network has expanded from 91 dealerships to 136 locations, supported by an increasing model line-up, continued investment in new energy vehicle technology and a comprehensive seven-year, 100,000-mile warranty with roadside assistance.

This retailer-first approach has helped establish OMODA&JAECOO as one of the UK's fastest-growing automotive brands, creating strong foundations for continued growth across both retail and fleet sectors.

Fleet Insight

A financially healthy retailer network is an important consideration for fleet operators, providing confidence in long-term vehicle support, servicing capacity and aftersales care. OMODA&JAECOO's industry-leading dealer profitability, expanding UK network and strong investment in electrified vehicle technology demonstrate a business built for sustainable growth. Combined with competitive pricing, generous vehicle specification and a comprehensive seven-year warranty, the brand is becoming an increasingly attractive proposition for fleets seeking new, value-driven mobility solutions.