About Us Find out what makes us the right place to buy your next vehicle.

About Norton Way Group Honda Motorcycles

Norton Way Group Honda Motorcycles is formed of 3 Honda Motorcycle dealerships - Chiswick Honda based in West London, Wimbledon Park Honda based in South-West London and Norton Way Honda based in Letchworth, Hertfordshire.

Our Motorcycle Dealerships specialise in selling an extensive range of new and used motorcycles & scooters, accessories, servicing, parts and business solutions.

Find out more about our dealerships:


Our Letchworth showroom has a cafe which offers a variety of hot & cold drinks, along with sandwiches and snacks. Enjoy some refreshments whilst in our showroom whether you are looking for your next bike, or service and maintainance.

About Norton Way Group

Norton Way Group was formed by a management buyout of a Honda dealership in Letchworth in 1989.

Since that Norton Way Group has added a Mazda dealership on adjoining land and purchased an existing Peugeot franchise to strengthen the Business. With combined expansion ever in mind, Norton Way Group opened the innovative Chiswick Honda brand centre on the site of the old Honda UK head office in 2001. This was the culmination of many years of hard work, and planning.

In 2004 Norton Way Group relocated its highly successful corporate operation to a purpose built facility in Arlesey.

In April 2008 the shareholders of Norton Way Group Limited and Marubeni made an agreement to transfer the control of the Norton Way Group to Marubeni Corporation subsidiary, Marubeni Auto Investment (UK) Limited.

Norton Way Motors continued to grow in 2012 with the introduction of Nissan brand to the group, through the launch of our brand new dealership Norton Way Nissan in February 2012. With the launch of Wimbledon Park Honda and Norton Way Skoda in April 2012 at our site in South West London, SW18, Norton Way have now increased to three Honda dealers and introduced Skoda to our group with our new Skoda Approved Repairer situated at Norton Way Skoda.

September 2016 marked the launch of the GWR Kia flagship store.

Marubeni Automotive consists of some 50 companies/dealerships and is headed by Marubeni Corporation Automotive Department in Tokyo. The activities vary from import/export, retail import/distribution, service, retail finance and even manufacturing (as a minority investor with mainly Japanese manufacturers).

Ken Scarratt

Head of Business

We're glad you chose Norton Way Group Honda Motorcycles for your dealership needs. We work to deliver exceptional customer service, if you have recently visited our dealership and have any feedback, please share with me via email. Your feedback is highly valuable to us.

Email: Ken.Scarratt@NortonWay.com