JAECOO accelerates UK growth with standout SMMT performance

Latest Society of Motor Manufacturers and Traders (SMMT) data confirms JAECOO as one of the UK’s fastest-rising automotive brands, with 28,232 registrations recorded in 2025. This rapid expansion places JAECOO among the most notable new entrants in recent years, achieving significant early market share gains and quickly establishing a presence in the highly competitive SUV segment. The brand’s growth has been largely retail-driven, reflecting strong consumer demand for its value-led, technology-focused offering.

JAECOO becomes fastest-growing mainstream brand

JAECOO’s 2025 performance marks the fastest growth seen by a mainstream automotive brand in the UK over the past decade. Central to this success is the JAECOO 7, which accounted for 26,048 registrations and became the fourth most popular retail car in the UK—an exceptional result for a model launched at the beginning of the year.

Demand has been particularly strong for the Super Hybrid System (SHS) variant, representing 70% of all JAECOO 7 sales. The SHS powertrain combines extended electric-only driving capability with long total range and flexible charging options, aligning well with evolving UK customer preferences for electrified mobility without full reliance on public charging infrastructure.

Further strengthening the line-up, the introduction of the JAECOO 5 and the forthcoming all-electric JAECOO E5 expands the brand’s reach across the compact SUV segment, offering both internal combustion and electrified options.

Fleet insight: JAECOO

While JAECOO’s growth to date has been predominantly retail-led, its proposition is increasingly relevant to fleet operators. The strong uptake of SHS technology highlights clear potential for plug-in hybrid adoption within fleets seeking to balance emissions reduction with operational flexibility. Competitive pricing, high specification levels, and a comprehensive 7-year/100,000-mile warranty support strong whole-life cost credentials. As the UK network continues to expand and awareness grows, JAECOO is well positioned to develop a more prominent fleet presence, particularly in user-chooser and SME segments.

Network expansion and brand development

JAECOO’s rapid rise has been supported by the expansion of the OMODA&JAECOO UK retail network, now comprising over 100 sites nationwide. This infrastructure growth, combined with a customer-focused approach to sales and aftersales, has played a key role in building trust and accessibility for UK buyers.

The brand has also achieved notable recognition beyond sales performance, including high online search visibility and industry accolades, further reinforcing its growing reputation in the UK market.

Looking ahead, JAECOO plans continued investment in its network, product range, and aftersales capabilities throughout 2026, including the introduction of additional models to broaden its appeal.

UK market highlights

• New entrant brands are playing an increasingly important role in shaping UK market dynamics, particularly within the SUV and value-led segments.
• Electrified vehicles—especially plug-in hybrids—continue to see strong demand as consumers and fleets seek practical transition solutions.
• Retail demand remains resilient, though fleet adoption is expected to grow further as new brands establish credibility and infrastructure.
• Competitive pricing, high specification, and warranty coverage are key differentiators in a crowded marketplace.

JAECOO’s exceptional first full year, supported by strong SMMT performance, underlines its rapid establishment in the UK and positions the brand for continued growth as it expands across both retail and fleet channels.