OMODA builds UK presence with growing registrations and London Fashion Week debut​

Latest Society of Motor Manufacturers and Traders (SMMT) data highlights the continued emergence of OMODA within the UK new car market, as the brand builds its registration base following its recent launch. While still in an early growth phase, OMODA is steadily increasing volume and awareness, with market share developing in line with other new entrant brands. Its competitively positioned SUV line-up and strong warranty offering are supporting early traction, particularly as UK demand continues to shift towards value-led, electrified vehicles.

This upward trajectory was underlined by the UK debut of the OMODA 7, which took centre stage at London Fashion Week, reinforcing the brand’s positioning around design, innovation, and contemporary culture.​

OMODA 7 makes UK debut at London Fashion Week

OMODA marked the dynamic UK introduction of the OMODA 7 at London Fashion Week, appearing as Principal Partner and placing its new mid-size SUV at the heart of one of the capital’s most influential cultural events. Ahead of its arrival in UK dealerships, the OMODA 7 becomes the third model in the brand’s growing UK line-up, with pricing starting from £29,915 OTR.

Positioned between the OMODA 5 and OMODA 9, the OMODA 7 reflects the brand’s “Art in Motion” philosophy, combining design-led styling with everyday usability. During the event, the vehicle also served as official VIP transport for the British Fashion Council, supported by high-profile activations including static displays and curated brand experiences.

Senior leadership at OMODA UK highlighted the partnership as a natural alignment between automotive design, technology, and the creative industries, reinforcing the brand’s relevance to modern British lifestyles.

Fleet insight: OMODA

OMODA’s fleet proposition is in its formative stages but shows clear potential. The brand’s focus on well-specified SUVs, competitive pricing, and a comprehensive 7-year/100,000-mile warranty provides a strong foundation for user-chooser and cost-conscious fleet operators. The introduction of electrified variants, including the SHS powertrain, will be key to unlocking further fleet adoption, particularly as businesses prioritise lower emissions and whole-life cost efficiencies. As awareness and dealer coverage expand, OMODA is well positioned to grow its presence in the fleet sector.

Product and brand development

The OMODA 7 represents a significant step in the brand’s UK expansion, offering both petrol and electrified SHS variants. Its arrival builds on the existing OMODA 5 and signals continued product roll-out in line with the brand’s global growth strategy.

OMODA’s presence at London Fashion Week extended beyond the vehicle debut, encompassing a wider programme of designer collaborations, curated events, and digital activations. This approach underlines a broader commitment to embedding the brand within UK culture and lifestyle spaces, differentiating it from more traditional automotive market entrants.

UK market highlights

• The UK new car market continues to see increased competition from new entrant brands, particularly in the SUV and electrified segments.
• Electrification remains a central trend, with growing demand for hybrid and battery electric vehicles across both retail and fleet channels.
• Value, specification, and warranty coverage are becoming increasingly influential in purchasing decisions, benefiting brands such as OMODA.
• Fleet operators remain focused on whole-life cost, emissions compliance, and driver appeal as key decision factors.

OMODA’s London Fashion Week debut, combined with its steadily growing SMMT presence, signals a confident and strategically aligned entry into the UK market, with further growth expected as its product range and brand awareness continue to expand.​