About Us | GWR Kia

About GWR Kia

GWR Kia is the flagship dealership for Kia Motors UK Ltd and is operated by Norton Way Group. The dealership is situated on the Great West Road, Brentford, West London and opened its doors in August 2016.

GWR Kia is a 41,000sqft dealership split into four floors including a multi- level showroom. The highly visible site takes centre stage on the M4 elevated section, which is one of Britain’s busiest commuter roads. The top floor features a stunning, entirely glass façade to display the vehicle range and also includes a 17 by 4 metre LED display screen.

The ground floor has over 750m² of space and hosts the entire Kia product range, for customers to view and test drive. Used cars are housed on our 450m² first floor showroom, customers are able to view the full range of stock both inside and out.

The lower ground floor of GWR Kia, boasts 13 service bays with 2 additional MOT bays, making GWR Kia a one-stop shop for all things Kia.

We take pride in our level of sustainability at the site, with our energy strategy including low and zero-carbon technologies, comprising air source heat pumps, roof mounted solar PVs, water harvesting and LED lights.

In March 2025, we opened a new look showroom after a renovation to reflect Kia's latest evolution and style. Our new showroom has been developed to revolutionise the look and feel of our dealership to embrace a bold, warm and natural customer experience.

Two distinct zones now separate our showroom, comprising of a ‘customer zone’ featuring plenty of warm wood accents and comfy seating areas and a ‘display zone’, which showcases the latest Kia models. These two main areas are divided by a distinctive red thin lighting feature, which runs across the dealership to visually separate the zones with a constant soft warm hue.

Norton Way Motors Ltd is registered in England No: 00730865. Registered at: Norton Way North, Letchworth, Hertfordshire, SG6 1BL. VAT Registration No: 732242465.

Norton Way Motors Ltd is also authorised and regulated by the Financial Conduct Authority for consumer credit purposes. We offer a range of vehicle finance facilities through a panel of carefully selected third-party lenders. We do not provide customers with independent finance advice and will not offer facilities from lenders outside of this panel. Norton Way Motors Ltd is a broker for finance and not a lender. The lenders that we use are given first right of refusal. This is because these lenders will pay us a commission for introducing you to them. Commission may be calculated based on either a fixed amount relating to the vehicle you are purchasing, a percentage of the amount of finance you are borrowing, or a combination of both. We may also get paid an additional fixed commission if you are a returning customer. Different finance lenders may pay different commissions for such introductions. Such payments will not affect the amount you pay under any finance agreement, all of which are set by the lender. We will inform you of the amount of commission that we will earn in good time. We will require your consent for us to receive this commission. Our approach is to introduce you to a lender on our panel who will offer you the best package taking into account eligibility, product suitability, as well as interest rates and other factors. Our aim is to secure the best deal that you are eligible for. You do not have to take our finance as it is available through other distributors. You can arrange funding for your vehicle elsewhere and it may be cheaper.

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About GWR Kia

Matthew Scott Head Of Business - GWR Kia

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