The Kia Niro Plug-in Hybrid has won a Red Dot Design Award for “Product Design”, celebrating Kia's commitment to creating innovative, high-quality vehicles that meet the needs of its customers while also staying at the forefront of cutting-edge design.

The Niro Plug-in Hybrid has an emotional yet rational aesthetic, following Kia’s ‘Opposites United’ design ethos. The design helps inspire movement, notable features including angular ‘Heartbeat’ daytime running lights (DRLs), a distinctive Aero C-Pillar, a bold skid plate and cladding to enhance the electrified CUV’s rugged stance. Together with the latest version of Kia’s signature Tiger Face, the model feels distinctly Kia.

Choose from three electrified powertrains: battery-electric, hybrid, and plug-in hybrid. All three variations have eco-friendly interior materials: such as recycled wallpaper in the headline, and PU vegan leather seat coverings, made from Eucalyptus tree derived Tencel.

The Red Dot Design Award is considered one of the most distinguished badges of design quality. Every year, a jury of international experts judge the entries for design quality and degree of innovation.

This achievement continues Kia’s long line of design award wins. The Niro Plug-in Hybrid win marks the 28th Red Dot awarded to Kia since 2009. Last year, the all-new EV6 won ‘Best of the Best’ for its pioneering design. In 2021, the Kia Sorento was the winner. Kia vehicles aren’t the only products to receive design accolades in recent years. In 2022, Kia’s ‘Moving Inspiration Project,’ a design installation highlighting the company’s brand philosophy in Italy, was given the award.


Kia has excelled in this year's World Car Awards, with the Kia EV6 GT winning the 2023 World Performance Car.

Announced at an awards ceremony during the New York International Auto Show, the recognition came from a jury of distinguished automotive journalists from 32 countries.

Having assessed a range of vehicles worldwide, including many from established premium manufacturers, this recognition of Kia continues to prove the brand’s dedication to producing innovative mobility solutions that benefit society, in line with its ‘Movement That Inspires’ ethos.

President and CEO of Kia Corporation Ho Sung Song spoke of the award: “To be recognised in this way by the World Car Awards’ judges is a tremendous honour. As Kia transforms to become a world-leading sustainable solutions provider, we are leaving no stone unturned to create vehicles which deliver exceptional practicality while also inspiring customers through their ingenuity, technology, and design. This latest prestigious accolade provides further confirmation of the success of our strategy.”

Winning the 2023 World Performance Car of the Year award, the Kia EV6 GT builds on the success of the previous model, which won the 2022 European Car of the Year and the 2023 North American Utility Vehicle of the Year titles, and other accolades.

With a combined power output of 430 kW (577bhp), enabling a 3.5-second 0-62mph acceleration time and a top speed of 162mph, the all-electric EV6 GT’s long-range capability, roomy interior, and sophisticated design saw it beat competition from traditional petrol-powered sports cars.

The EV6 GT follows Kia’s new brand direction, where movement is at the genesis of human development, enabling people to see new places, build new relationships, and have new experiences.