SPORTAGE AND ELECTRIFIED VEHICLES POWER KIA TO ANOTHER RECORD YEAR​

Kia Motors UK achieved unprecedented success in 2024, solidifying its position as a top automotive brand in the country. Here's a snapshot of their impressive year:

Record-Breaking Sales

  • Kia Sportage: Crowned the UK's best-selling SUV and second best-selling car overall, with 47,163 units sold.
  • Total Sales: Kia reached 112,252 units, securing a 5.7% market share and ranking as the 4th best-selling brand in the UK.
  • Electrified Models: 50% of total sales (56,467 units), making Kia the second best-selling brand for electrified vehicles.

Popular Models and Market Dominance

  • Compact SUV Segment: Kia dominated with a 12.6% market share, thanks to the combined sales of Sportage, Niro, and XCeed (72,836 units).
  • Top Performers: Sportage, Niro, Ceed family, and Picanto accounted for 83% of Kia's 2024 sales.

Award-Winning Excellence

Kia's commitment to innovation and quality was widely recognized:

  • 68 awards won for various products
  • EV9: Secured 23 awards, including:
    • "UK Car of the Year 2024"
    • "World Car of the Year 2024"
    • "Women's Worldwide Car of the Year 2024"
  • EV3: Despite its late-year launch, it quickly garnered accolades such as "Car of the Year" from Electrifying.com.

Industry Recognition

Kia's success extended beyond product awards:

  • #1 Franchise: Ranked top by dealers in the National Franchised Dealers' Association's Dealer Attitude Surveys for four consecutive times.
  • Workplace Excellence: Named one of the UK's Best Workplaces™ 2024 by Great Place To Work®.

Looking Ahead

Paul Philpott, President and CEO of Kia UK, expressed pride in the company's achievements and optimism for the future:

"2025 brings a new set of challenges and opportunities. Kia is braced to build on the exceptional results of last year with significant updates to the product offering and firm plans to boldly venture into the commercial vehicle market."

Kia's remarkable performance in 2024 sets a strong foundation for continued growth and innovation in the UK automotive market.