Mazda Unveils Evolved Brand Symbol and Advances Carbon-Capture Innovation Ahead of a More Sustainable Future

Mazda Motor Corporation has announced that it will gradually roll out its newly evolved brand symbol from 29 October 2025, marking a significant step in the company’s long-term commitment to shaping the future of mobility. The refreshed symbol will make its public debut at the Japan Mobility Show 2025, where Mazda will present its next-generation design philosophy and technological direction to a global audience.

The updated emblem inherits the essence of the 1997 design—an abstract “M” shaped into soaring wings, representing Mazda’s dedication to continual self-reinvention and dynamic growth. With a sleeker, bolder form optimised for clarity across digital platforms, the new symbol reflects Mazda’s evolution while preserving the spirit of its heritage. A redesigned modern wordmark will accompany the emblem, both of which are now featured on Mazda’s corporate website. Going forward, Mazda will apply the new and current symbols selectively based on media and regional needs to reinforce global brand recognition.

Under the banner of its core value “Radically Human,” Mazda continues to pursue the “Joy of Driving”—now expanded into a broader mission of delivering the “Joy of Living” through emotionally moving mobility experiences. This philosophy is embodied not only in the brand’s design evolution but also in its ambitious technological innovation showcased at the Japan Mobility Show.

One of the show’s standout attractions was the Mazda Vision X-Coupe, a striking sports coupe that pushes the boundaries of the brand’s Kodo – Soul of Motion design language. Combining sculptural elegance with advanced engineering, the Vision X-Coupe serves as a platform for Mazda’s multi-solution approach to reducing carbon emissions.

The concept features a plug-in hybrid system pairing a two-rotor rotary turbo engine with an electric motor and battery, producing 510PS. It offers 160 km of EV-only range and up to 800 km when operating jointly with the rotary engine. Going further, Mazda has integrated carbon-neutral fuel derived from microalgae with its proprietary Mazda Mobile Carbon Capture technology, enabling the concept to actively reduce atmospheric CO₂.

Mazda’s mobile carbon-capture system collects CO₂ directly from exhaust gases, which contain higher concentrations than ambient air, making the process more energy-efficient. Using a porous mineral zeolite absorbent, the system can separate and recover CO₂, which can then be repurposed for agriculture or high-performance carbon materials—contributing to the circular society Mazda envisions by 2035.

This technology is already being tested in extreme conditions. Mazda fitted the system to the Mazda Spirit Racing Mazda3 competing in Japan’s Super Taikyu Endurance Series. During the four-hour race at Fuji International Speedway—the seventh round of the 2025 season—the device successfully captured CO₂ under real motorsport stresses for the first time. Mazda will continue testing in future races while improving recovery rates.

Alongside electrification across mild hybrids, full hybrids, and battery-electric vehicles, Mazda remains committed to reducing emissions from internal combustion engines through efficiency improvements, carbon-neutral fuels, and direct CO₂ collection technologies.

Mazda aims to achieve global carbon neutrality by 2050 and meet 2030 and 2035 EU targets through its Multi-Solution Approach, believing diverse technologies offer the most effective path to widespread CO₂ reduction.

Mazda President and CEO Masahiro Moro summarised the company’s ethos:
“The phrase, ‘The joy of driving fuels a sustainable tomorrow,’ expresses not only Mazda’s fundamental spirit, but also the core of its future challenges.”

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