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Tyre & Alloy Wheel Insurance From £479 OR £13.30 Per Month

Alloy Wheel Cover

Alloy wheels make your car look great; however, scuffs and scrapes can be a frustratingly common occurrence, leaving your wheels damaged and unsightly. When your alloy wheels are damaged, your vehicle not only loses its shine, it also loses value.

Redline Alloy Protection provides reassuring cover with an expert service. Using a sophisticated approved process, an experienced technician will restore your alloys to pristine condition.

Redline Alloy Wheel Protection Benefits

​Contributes to/covers the cost of

  • cosmetic repair of alloy wheels that have suffered accidental or malicious damage
  • Repairs can be completed quickly and efficiently at an approved repair centre near you. If more convenient, repairs can be completed by a specialist  technician at your home or place of work.
  • 30 days to make a claim
  • 36 month policy 
  • No excess to pay
  • Mobile repair process available 
  • When making a claim, the no claims discount on the vehicles motor insurance will not be affected.

Tyre Cover

Replacing a damaged tyre on your vehicle can be costly, and it is particularly annoying and disappointing if that replacement is due to no fault of your own. With Tyre Insurance you can protect yourself against such unexpected costs with no excess to pay. Tyre Insurance covers both accidental and malicious tyre damage. Cover also includes the cost of puncture repairs (but not the cost of roadside assistance).

Redline Tyre Protection Benefits

  • Contributes to/covers the cost of repair or replacement of tyre(s) that have suffered accidental or malicious damage efficiently by one of our selected specialist repairers, ideally at a time and place convenient to you
  • When making a claim, the no claims discount on the vehicles motor insurance will not be affected
  • No excess to pay
  • 36 month policy
  • Repairs are completed quickly and
  • 30 days to make a claim


  • You are resident in the United Kingdom, Channel Islands or the Isle of Man
  • You are purchasing a car or a commercial vehicle up to 3.5 tonnes
  • The vehicle will not be used as a taxi, emergency vehicle or for private hire.


  • Up-front in full
  • 12, 24 or 36 Months 0% instalment agreement (Participating centres only)​

    It’s simple:

    When you become aware of any tyre or alloy damage, this must be reported within 30 days via the InsureThat claims portal at, or you can contact the claims line on 0333 0444 703.

    Our dedicated claims team will talk you through the next steps required to assess your claim. You may need to provide photographs of the damage as part of this process.


    Marketing Preferences

    We, NORTON WAY MOTORS Limited, would like to keep you informed of our latest vehicles and other products and services that may be of interest, and we may occasionally ask for your assistance in market research to help improve our services.

    Your personal data will not be shared with any company outside of Norton Way Motors Limited (marubeni Corporation).

    Further details are available in our privacy policy at

    You can tell us at any time if you would prefer NOT to receive this information; please call write to us at NORTON WAY MOTORS, Norton Way North, Letchworth, SG6 1BL or email

    If you WOULD LIKE to receive information by any of the following methods PLEASE TICK THE BOXES BELOW

    Privacy & Terms

    Privacy Policy

    Norton Way Motors Ltd is aware that proper management and protection of personal information collected from customers are its important responsibility in the course of conducting its businesses and services. In order to fulfil its responsibility, the Company will handle personal information pursuant to the privacy policy stated below.

    Compliance with laws, etc.

    The Company recognizes that proper management of personal information is a part of its compliance activity. In complying with the Act on the Protection of Personal Information and the guideline of the Personal Information Protection Commission, the Company will establish internal regulations concerning handling of personal information and other internal rules, and fully disseminate the importance among officers and employees.

    Management structure

    The Company has an appointed DPO team (Data Protection Team) who are responsible for control over the management and operation of personal information, as well as thereunder a personal information group supervisor for each group handling personal information. Through the DPO team the Company have established structure to properly manage personal information.

    You can contact the DPO team at any time; please write to us at NORTON WAY MOTORS, Norton Way North, Letchworth, SG6 1BL or email

    Collection of personal information

    When the Company collects personal information, it will, in advance, specify the purpose of use and clearly state, notify or announce to the person of such purpose. When information collected is considered to be special care-required personal information, the Company will obtain persons’ consent. Collection of personal information from visitors to this website.


    Some pages on this website use a technology called cookies to enhance users’ convenience in subsequent visits. Cookies never enable the Company to obtain information that can identify a person or have a negative effect on users’ computers. Users may disable cookies via browser setting (web browsing software).

    Web beacons

    This website does not use web beacons.


    This website uses an encryption technology called SSL (Secure Socket Layer) on the “Contact” section of the top page in order to make users feel at ease when entering personal information. Information entered by users will be encrypted and then transmitted through SSL.

    Obtaining logs

    This website tracks user information recorded in an access log. This includes users’ IP addresses, browser type, number of accesses and other related details, but not any information that can identify a person. The Company will never use the access log for any purpose other than for statistics and analysis on how the site is being utilized.

    Use of personal information

    The Company may use the collected personal information only within the scope of the purpose of use clearly stated, notified or announced in advance, or to the extent that the information is deemed to be related to the stated purpose of use . Any change in the purpose of use will be made by obtaining persons’ prior consent.

    Management of personal information

    The Company will strive to keep the collected personal information accurate and up to date, and properly manage personal information by taking appropriate security measures to prevent it from being accessed by an unauthorized person, lost, destroyed, altered, leaked, etc.

    Notice, disclosure, correction/addition/deletion, discontinuance of utilization/erasure/discontinuance of third party provision, etc. of the purpose of use for personal information

    The Company will properly respond to any request by customers regarding notice, disclosure, correction/addition/deletion, discontinuance of utilization/erasure/discontinuance of third party provision, etc. of the purpose of use of personal information held by the Company, after verifying the identity of the requester.

    The Company will review this policy periodically through further efforts to improve the protection of personal information.

    Our Website

    Our website is powered by G-Forces Web Management Limited (“GForces”), our third party web services provider. GForces is committed to ensuring that data is processed in accordance with applicable data privacy laws, and is kept secure. GForces is certified to the standard of ISO27001 (an international standard for information security). GForces uses Amazon Web Services, Inc. as its cloud platform provider. All data processed by GForces is stored on Amazon’s web servers in the EEA.

    If you visit our website

    When someone visits our website, GForces collects standard internet log information (your IP address, browser, and type of device) and details of visitor behaviour patterns (where you joined our site from, the path you take through our site and where you leave). These are stored against unique ids (which are strings of numbers). GForces collects this information for the legitimate business purpose of monitoring the number of visitors to the various parts of the site, the general geographic location of visitors and engagement levels, which in turn enables it to make improvements to its websites and services, and provide business intelligence. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

    GForces also uses Google Analytics to collect standard internet log information and details of visitor behaviour patterns, which are stored against unique ids (i.e. strings of numbers). We collect this information for the legitimate business purpose of monitoring website traffic and engagement levels, which in turn enables us to make improvements to our website and the way we sell our cars and services. This information is only processed in a way which does not identify anyone. It is kept indefinitely.

    If you use our enquiry forms

    When you submit information using an online form, GForces processes the data collected and stores it for 31 days for the legitimate business purpose of enabling us to access the information and deal with your request (it is then kept for a further 14 days in GForces’ routine back-ups for business continuity purposes). We collect the following information:


    Email Address

    Contact Number

    If you enter your post code, GForces stores the first part of it (e.g. ‘ME14’ or ‘SW1’) and links it to standard internet log information already collected (it is used for the same purposes as that information, as outlined above).

    If you use our LiveChat service

    We use a third party provider, Gubagoo supply and support our LiveChat service. If you use the LiveChat service we will collect your name and email address if you provide this and any other personal information that you volunteer to us. This is used for the legitimate business purpose of handling customer enquiries in real time and then following up. This data is stored by Gubagoo for 2 years to enable us to access the information and deal with your enquiry. Gubagoo stores the information in the US under the EU-US privacy shield framework. Please see Gubagoo’s privacy policy for more information on how they use your data.

    Data Preference Centre

    Under data privacy laws, you have the rights to:

    request access to your personal data;

    request deletion or correction of your personal data; and

    • request that your personal data be transferred to another person.

    Our online data preference centre helps you to exercise the rights that data privacy laws give you and control your personal information. It contains five separate forms, as set out below.

    •See your data

    You can ask to see any personal information that we hold (known as a “subject access request”) by submitting the form on the “See your data” tab.

    If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

    •Transfer your data

    By completing the form on the “transfer your data” tab, you can ask us to provide your data to a third party.

    •Delete your data

    You can ask us to delete the information we hold about you by completing the form on the “delete your data” tab.

    •Change your data

    If we do hold information about you, you can also ask us to correct any mistakes by completing the form on the “Change your data” tab.

    •Marketing Preferences

    On the “marketing preferences” tab, you can tell us how you would like us to send you marketing information, or ask us to stop marketing to you entirely.

    Any data collected through the data preference centre is stored for of a maximum of 12 months before asking for resolicitation.


    Redline Tyre Protection is arranged by Toyota Insurance Management UK Limited, trading as Toyota Insurance Services, registered in England, Company No. 14297877. Registered Office: 7th Floor, 52-56 Leadenhall Street, London, EC3A 2BJ. Authorised and regulated by the Financial Conduct Authority (FCA). Firm Reference Number: 983839.

    Redline Tyre Protection is underwritten by Novus Underwriting Limited on behalf of Millennium Insurance Company Ltd, regulated by the Gibraltar Financial Services Commission (“GFSC”) under the Financial Services (Insurance Companies) Act to carry on insurance business. Reg No. 82939. Its principal office is PO Box 1314, 13 Ragged Staff Wharf, Queensway Quay, Gibraltar, GX11 1AA.

    Novus Underwriting is a trading name of Novus Underwriting Limited, which is an Appointed Representative of Consilium Insurance Brokers Limited, authorised and regulated by the FCA (Ref: 306080). Novus Underwriting Limited is registered in England (No. 10844265). Registered address 4th Floor, 34 Lime Street, London, EC3M 7AT, United Kingdom.


    Redline Tyre Protection is administered by Nukula Limited, trading as InsureThat which is authorised and regulated by the FCA No. 616475. Nukula Limited is registered in England and Wales (Company Number: 07646376), registered office: Sterling House, Sitka Drive, Shrewsbury Business Park, Shrewsbury, Shropshire, SY2 6LG.

    Redline Finance is a trading name of Toyota Financial Services (UK) PLC. Registered Office: Great Burgh, Burgh Heath, Epsom, KT18 5UZ. Registered in England with Number 02299961. VAT Registration Number 991 2659 83. Authorised and regulated by the FCA.