Honda E and Fireblade Take Centre Stage at Prestigious Red Dot Design Museum | Norton Way Group Honda

Honda E and Fireblade Take Centre Stage at Prestigious Red Dot Design Museum

Our already-popular, all-electric Honda e has been inducted into the historic Red Dot Design Museum alongside the Honda CBR1000RR-R Fireblade SP superbike. The Red Dot Design Museum is one of the world's most significant exhibitions of contemporary design. The Honda e has taken centre stage in the special "Milestones in Contemporary Design" exhibition, as one of the 76 best products of 2020 and a current marker in international product design.

The Honda e compact electric vehicle was awarded the ‘Red Dot: Best of the Best 2020’ award for ground-breaking product design. This is the highest honour in the internationally renowned Red Dot Award: Product Design and is reserved for the best products in each category. The Honda e also received the Red Dot 2020 accolade in the meta-category 'Smart Products', whilst the CBR1000RR-R Fireblade SP was awarded a Red Dot for outstanding design in the motorcycle category. Both vehicles are an essential part of the 2020/21 special exhibition in the internationally renowned Red Dot Design Museum, Essen, Germany.

Peter Zec, CEO and founder of the Red Dot Design Award said: "The Honda e is not just a car - it is much more. The Honda e was awarded the Red Dot: Best of the Best because the jury was amazed by the car at first sight. There was no doubt it was worthy of the award from the beginning. Honda is facing the challenges [of urban mobility] through fantastic research and development work to find the right solution for the future. I think the Honda e stands for a kind of paradigm shift: we are not just talking about e-mobility, we are talking about new solutions in the digital world and Honda e fits perfectly into this scenery. It connects your home with mobility, it is a real smart product and it goes far beyond our imagination. I don't know any other car that can achieve this at the moment."

From the unique concave black panels and signature front and rear LED light combinations, to the clean lines and flush features that optimise aerodynamic efficiency and refinement, the Honda e reimagines the identity of a small Honda for the next era of urban mobility. Further emphasising the car's exacting design philosophy is a Side Camera Mirror System that replaces conventional side view mirrors - a first in the compact segment.

Makoto Iwaki, the Executive Creative Director for Honda e, added: “Honda e was designed to create a new relationship between people, society and the car, whilst incorporating Honda’s future vision. We will continue to do our best to realise the vision through Honda Design. I’m delighted to receive this prestigious award, and at the same time extremally proud that it’s in the Red Dot Design Museum for the world to appreciate and enjoy. Thank you to everyone, thank you very much.”

The new Honda e is the brand's first production battery electric vehicle for the European market. The model is a key part of Honda's commitment to see all its car model ranges in Europe electrified by 2022.

The annual Red Dot Award: Product Design honours excellence in product design from international businesses. The winning products are chosen by a judging panel comprised of 40 international experts who test, evaluate and discuss each entry. The Red Dot Design museum hosts the world's largest exhibition of contemporary design in the former boiler house of the UNESCO World Heritage Site Zollverein, which was once a coal mine complex.